PRESS RELEASE
27th January, 23
Greaves partners with UK-based design firm, ETA Green Power Ltd to bring exclusive technology to the Indian market.
- To introduce motor controllers, battery chargers & integration software to meet the emerging needs of the EV ecosystem.
- E-powertrain suite will be characterized by a unique combination of design, engineering, materials chemistry, weight, and aesthetics.
- Leveraging decades of engineering expertise, Greaves to manufacture ‘Made in India’ powertrains for electric vehicles at Aurangabad.
Mumbai, January 27, 2023 – Greaves Cotton Limited, one of India’s leading diversified engineering companies, strengthens its commitment to build a complete EV ecosystem stack for last-mile passenger and cargo mobility with ‘Made in India’ electric powertrain solutions, underpinned by global technology.
Greaves has collaborated with ETA Green Power Ltd, an advanced electric drive system design company based in the UK, to have exclusive rights to their technology in the Indian 2-wheelers and 3-wheelers market. The e-powertrain suite will be manufactured at the Aurangabad plant with a high degree of component localization.
Greaves and ETA Green Power will jointly bring technology pertaining to motors, and motor controllers with integrated battery chargers for electric 2-wheelers and 3-wheelers. This partnership will help deliver superior performance and reliability in a cost-effective manner to speed up the mass market adoption in both electric 2-wheeler and 3-wheeler segments. First off-the-block will be motor-controllers and integration software for electric two and three-wheelers.
Speaking on this partnership, Nagesh Basavanhalli, Executive Vice Chairman, Greaves Cotton Limited, said, “Greaves Electric Mobility is facilitating the transition from traditional vehicles towards a more sustainable EV ecosystem. In order to support and fast-track this transition, our partnership with Eta Green Power Ltd, a globally reputed player, will play a key role to strengthen our EV presence in the country with world-class technologies.”
On its tie-up with Greaves, ETA Green Power Ltd, said, “India is a key market for ETA Green Power, and we are excited to partner with one of the country’s established and fastest growing emobility companies, Greaves Cotton Ltd, to expand operations in India. ETA Green Power will leverage Greaves Cotton Ltd.’s leadership position to provide world-class drive systems to the Indian market.”
Commenting on the foray, Dr. Arup Basu, MD, Greaves Cotton Limited said, “Greaves Cotton has been “making-in-India” for 163 + years, and today’s announcement represents a natural progression towards designing and engineering electric powertrain technologies that will shape the future of mobility in India. We are undertaking initiatives to strengthen our capabilities and roll out motor controllers. Our epowertrains and components will be built to perform efficiently, with safety and reliability as key features. It is exciting to be in this space with our EV technology stack.”
With technology as a key differentiator, the e-powertrain suite will sport a high degree of ‘Make in India’ components and will be characterized by cutting-edge design, engineering, materials chemistry, weight, and aesthetics, that will be customized to the needs of different OEM customers. It will use software to reduce variability for better safety, regulation conformity, design, and value proposition. Each product will continue to represent the company’s “Make in India” commitment, with a high level of localization and components obtained domestically.
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Notes to Editors:
For more information:
Press Office
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About ETA
ETA is a solutions provider of the most efficient electric drive systems that outperform the market, whilst reducing the cost of electric systems. From products to a system level approach, ETA’s solutions are reshaping the market. ETA works in partnership by licensing its solutions to OEMS and Tier 1 Suppliers, this allows them to stay in control of their supply chain and quality.
ETA is committed to transforming the landscape of electric drive systems by addressing the significant gaps in the market. Leveraging its patented intellectual property and deep expertise, ETA delivers cutting-edge electrification solutions that redefine industry benchmarks across e-mobility, outdoor power equipment, and related OEM sectors.
Partnering with ETA provides unmatched eco-efficiency and cost advantages. ETA’s business model is carefully crafted to extend the influence of its technology through strategic long-term licensing agreements. This approach empowers OEMs and Tier 1 suppliers to enhance their product portfolios without the need for extensive in-house R&D and NPI, thereby accelerating the adoption and market impact of advanced electric drive systems. https://eta-gp.com/
About Greaves Cotton Limited
Greaves Cotton Limited is a diversified multi-product and multi-location engineering company with a rich legacy and brand trust of over 163 + years, and has established itself as a key player impacting a billion lives every day. The company is a leading name in Fuel Agnostic Powertrain Solutions, E-Mobility, Aftermarket, Retail, Engineering Services & Finance. The Company’s diversification strategy is driven by customer centricity and sustainability. It is one of the few companies that has successfully developed the complete EV ecosystem in India. Greaves is powered by the purpose to touch a billion lives by 2030 and enable them to make sustainable transition to clean mobility. For more information visit- www.greavescotton.com
About Greaves Electric Mobility
Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). GEMPL has been in the business of Electric Vehicles (EV) technology, designing, and manufacturing of electric vehicles for the past over 13 years. With a strong base of over 1.8 lakh (180,000) customers, backed by a comprehensive EV ecosystem support from GCL, GEMPL is pushing boundaries to create an affordable and sustainable ecosystem, for uninterrupted, clean, last-mile mobility solutions in the country. GEMPL has a strong presence in both electric 2-wheeler and electric 3-wheeler segments. Under electric 2-wheelers, ‘Ampere’ is a fastgrowing e-scooter brand in the country with a strong presence in both B2C and B2B segments, while Bestway, with the ELE brand (e-rickshaw), and MRL Auto, with the Teja brand (e-autos & e-cargos) are the other two fast growing businesses in the electric 3-wheeler segment.
To discover more about ETA and discuss partnering, get in touch via the contact page of see more case studies below
